Beyond blogs
Artigo da Business Week, que me indicaram num bate-papo outro dia na redação da PEGN , e achei ótimo. É em inglês e vale a leitura.
Beyond Blogs
Three years ago our cover story showcased the phenomenon. A lot has changed since then
But in the helter-skelter of the blogosphere, we wrote, something important was taking place: In the 10 minutes it took to set up a blogging account, anyone with an Internet connection could become a global publisher. Some could become stars and gain power. That was already happening. In this new world, any business that hoped to "control" information—and that included just about everybody—was in for a wild ride. This promised a seismic shock in our own media world. No mystery there. But it also posed challenges for businesses in practically every realm. Every e-mail or memo could be blogged. Every employee, no matter what rank, could become a voice for the company, either publicly or cloaked, some gaining more power than the entire public relations department. "Your customers and rivals are figuring blogs out," we warned, adding: "Catch up…or catch you later."…. (leia tudo aqui ).
Se gostou, leia também o artigo de Tiago Dória sobre o reposicionamento do NY Times - de onde eu tirei esta imagem acima. 
E para quem ainda não sabe muito de blog e quer saber se pode ser um bom negócio, vale ler a estréia de Wagner Fontoura na PEGN.
P.S. Nesta sexta tenho a honra de almoçar com a Tania, do blog Tania Defensora , que está aqui para um evento. Vamos comemorar o aniversário de um ano do blog dela!
